Public Relations Insights

Google Buzz Has Completely Changed the Game: Here’s How

It’s becoming increasingly clear that Google didn’t launch a small addition to Gmail — no, it has dropped a nuclear bomb whose fallout will permanently alter the social media landscape

via mashable.com

Yep, Buzz is going to be huge. Are you digging in or still in denial?

Follow me on Buzz here: http://www.google.com/profiles/cortland#buzz

5 Steps to a Better Social Media Monitoring Plan « Social Media Monitoring and Engagement – Radian6

We don’t need to tell you that you need to be listening in social media, right? But perhaps you need a bit of help building out a listening program that’s sustainable, actionable, and actually helps you meet your business needs.

via www.radian6.com

Meeting business needs? Finally!

At Foursquare Venues, The Mayor Eats For Free

A promotion like this is clever since it is also tied to something other than checkins and mayorships. The idea is that it will not only give other customers an incentive to compete and become the mayor, but also motivate customers to complete interesting tasks before redemption.

via www.techcrunch.com

Brilliant!

Experience Architect, from Live Path: Be a Marketing Super Hero in 2010 - Part 1 - Build Some Muscle

As budgets shrink and headcounts freeze, there's greater pressure to do more with much less. In addition to managing traditional channels, marketers face the added challenge of learning to harness the power of new, low-cost social technologies - often with insufficient knowledge and resources.

via livepath.blogspot.com

Excellent article to kick-off your 2010 marketing efforts!

SmartBlog on Workforce » Replace those resolutions with questions

What is our customers’ greatest pain?

Be relentless about knowing and meeting that need. Skip the complicated surveys. Instead, pick up the phone and ask. Listen and understand first — then get busy offering solutions.

via smartblogs.com

Important stuff for business in 2010!

B.L. Ochman's blog: Self-Proclaimed Social Media Gurus on Twitter Multiplying Like Rabbits

In May 09 when we first used Tweepsearch to count of the Twitter bios of self-proclaimed social media gurus, experts, superstars and ninjas there were 4,487. A mere seven months later, we were shocked to see that there are now nearly 16.000. They are multiplying like rabbits.

via www.whatsnextblog.com

Be afraid. Be very afraid.

Pepsi's Big Gamble: Ditching Super Bowl for Social Media

This year for the first time in 23 years, Pepsi will not have ads in the Super Bowl telecast. No Cindy Crawford, Britney Spears or Justin Timberlake. Instead it is redirecting the millions it has spent annually to the Internet. Pepsi has chosen to give away over $20 million in a social media play it is calling The Pepsi Refresh Project, debuting in 2010.

via abcnews.go.com

Have any doubt that businesses will be investing in social media in 2010? Not anymore you don't.

TED Blog: 10 TEDTalks to Download for the Holidays

Winter is sweeping into the Northern Hemisphere! For many, this will be a season for storytelling and ritual, for reconnecting with family, for taking time off work, for just staying indoors and keeping warm ... and for getting stranded at airports.

via blog.ted.com

Download now.

10 Must-Do Marketing Tips for 2010 : Innovation :: American Express OPEN Forum

Productize Your Services:  It’s much easier to understand and purchase something that looks like a product.  Notice that even software downloads or e-books actually look like a tangible product so that people can have a sense of what they are purchasing.  Turn your service into a product by giving it a name, describing your process as a specification and then charging a flat rate instead of by the hour.  You’ll find that it’s easier to sell, easier to buy and more profitable for your business.

via www.openforum.com

Excellent 2010 advice for your business or brand.

Seth's Blog: The reason social media is so difficult for most organizations

Dating is a process. So is losing weight, being a public company and building a brand.

via sethgodin.typepad.com

Put this up somewhere everyone will see it.