Filtering isn't enough: Why your social media strategy failed | Internet Marketing Strategy: Conversation Marketing

Avoid being a filter, get more attention

Want to get real attention? Add something to the conversation (that's why I called it Conversation Marketing way back when).

• If you bookmark, write why you bookmarked it.
• If you write a list of links, add why each link deserved to be part of the list.
• If you like a blog post, don't just copy it to your site. Copy a snippet, then write why you agree, and/or why you disagree.
• Think: If you could, what would you ask the author of whatever you just read/watched/heard? Write that down.

And, to make you truly thankful, I'll stop there. Have a great Thanksgiving!

via www.conversationmarketing.com

Bottom line: add more value!